Learn about marketing essentials to help your start-up or existing business grow and succeed, including budgeting for marketing and promotion, benefits of online and traditional marketing, and creating a Unique Value Proposition to help you get ahead of competition. Participants will develop a list of actionable steps to get you started in the right direction. Sign-in and networking begin at 5:30 PM; workshop begins promptly at 6 PM. Register at https://manasota.score.org. The fee is $20 pre-paid online or $25 at the door (cash or check).